I'm going to answer you, but then I'll hand over to Mario.
Naturally, the Congrès mondial acadien is the ideal platform for showcasing the wealth of New Brunswick's culture. Even anglophones can't believe it. Quite often, people from the province would like to have an exchange in the province in order to share that cultural wealth. It's so easy to talk about Acadian culture and to sell it by travelling in Canada.
I'm going to give you an example. I attended the Olympic Games and it was very easy to talk about my culture. What I say is very personal.
With regard to promotion and recruitment, I'll let Mario talk about Acadia's image in other countries.