First, the champion has to be a member of senior management, of the executive committee. There are various files, so it's important that it's someone bilingual, someone who can promote the official languages, of course, which should be the case of all members of senior management. So that person is selected from among management officers and plays that role for perhaps two years. Then that person moves on to other roles, and so on. However, it isn't a competition; it's a responsibility.
On November 30th, 2010. See this statement in context.