Thank you very much for the question.
In a moment, I'll turn to my colleague, Mr. Meddings, who will talk a bit about some of the multiplier effects.
One of the things we do at WD in all of our investments is try to actually get much better leverage. In other words, it's not just what we invest, but what we can encourage others to invest in.
I think the question goes much beyond the financial in so many cases, because what is interesting, particularly in western Canada, is the number of people who don't understand as much as sometimes they would like to—or where no one is available to understand—about the value of francophone communities there, and what they can add and do add to the overall economy of western Canada.
If you'll permit it, my colleague Mr. Meddings has some numbers that show some of the multiplication factors. Just to give you a bit of context, our annual budget is roughly $120 million a year for core programming, so that will give a bit of a sense of the scale of some of these multipliers.