Thank you for the question. It is very broad and it may be difficult for us to answer clearly. We can see the results of projects we have funded under the Economic Development Initiative and we can say that there have to be good product development strategies. As well, as we can see with the projects carried out by the Commission du tourisme acadien du Canada atlantique, you have to go beyond simple traditional marketing, and focus on offering things that visitors will be able to experience for themselves. They are trying to do that with the community organizations that support tourism development.
They want visitors to be able to experience the best of Acadian culture for themselves. That may mean learning to cook local dishes, learning to make hooked rugs, and so on.
This is in line with global and national tourism trends. It is one of the most important aspects for continuing to expand the tourism market in Atlantic Canada. They are thinking about unique experiences that people can be offered.