Let's look at some past experiences. The organization of the Olympic torch relay, for example, was done at two levels. The VANOC organization took care of the relay as such, including all the mechanics of the torch, the torch bearers, and so on. Seeing the torch go by was a very popular and very exciting event.
There were other great moments as well. I'm thinking of the famous community celebrations. The torch stopped twice a day in a community and a celebration took place. These celebrations were organized by the community receiving the torch. It was done at the local level. The community really wanted to celebrate what it was all about. there was a balance between the VANOC leadership and the community movement behind these celebrations. The blend of the two provided good results.