It's evolving. I am going to be very frank. A large chunk of my students who are in their first year at Kelvin High School have already been studying French for 10 years. And many of them still see French as nothing more than a school subject. They know they have to get good grades and do their homework so their parents don't get on their case. At 14, they don't yet see it as something that will change their lives and open up all kinds of doors, because they haven't yet been exposed to any of those opportunities.
As they progress through their four years at high school—in most Manitoba schools, it's four years—they come into contact with professionals who give talks on career day, they see graduates and they participate in more exchanges. It is usually during their high school years that they go on those trips. By the time our students reach Grade 12, we see about 5% to 10% of them really showing enthusiasm and passion for preserving the language, whereas the other 90% have yet to acquire that appreciation. They haven't experienced that defining moment that makes them realize the value, but some of them will eventually.