I cannot speak for them, but I am sure that, for the European countries in which French plays an important role, the fact that people can speak both official languages is certainly an asset. In a number of other European countries, French is not the first language. But Italian and Spanish are in the same family.
Evidence of meeting #5 for Official Languages in the 41st Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was programs.
A recording is available from Parliament.