That is a very important question and I do not have an easy answer. It is always difficult to find the reason why people don't do something. That said, I think it is important that the government invest in promoting linguistic duality and that this be a part, as I said in my remarks, of all celebrations and all anniversaries.
Support also has to be increased, not only for language training in classrooms, but also for programs that provide students with summer jobs, internships, and opportunities to learn the other official language outside the classroom. It is perfectly doable for the government to organize these kinds of programs, whether they be exchange programs or summer jobs. We need to specifically figure out how those jobs can be an opportunity for students to learn the other official language.
I am very sensitive to this because that is how I learned French.