I think it's necessary to raise public awareness. I'm talking about the people of British Columbia, but it must be the same thing elsewhere. We are part of a population that is very diverse, and it will be more and more so in the future.
Many people here, including close friends, see no interest in having a francophone presence in British Columbia. We are very far from Ottawa, Quebec, Moncton.
When we go to a bookstore—I am thinking in particular of a large bookstore in the region—we find that books in French are filed in the foreign book section. It is simply a matter of social representation in society.
In British Columbia and, once again, perhaps elsewhere in Canada, we are in real need of an effort to raise public awareness of the francophone fact.