What I need, and what the Société de développement économique de la Colombie-Britannique needs, is simple. We would like our economic contribution to be recognized. The people I work with don't want bilingualism to be seen as a right or an obligation. When I talk to them about bilingualism, I'm talking about an investment. I want people to see us as a way of investing.
I'll give you an example. We have been a major catalyst when it comes to tourism between France and Canada. Tourism increased by 33% in one year, from Paris to Vancouver and from Vancouver to Paris. This yielded economic spinoffs of $12 million in one single year.