Since my microphone is on, I'll go first, and then I'll turn the floor over to the others.
In our case, we do two types of advertising. Of course, we use all the online tools. Considering how spread out our population is, it's quite an effective approach. It's worth noting that we've been very successful on that front. I imagine other organizations that have done the same will have similar success stories to share.
This summer, we began doing community-based education and promotion by taking part in popular culture events intended mainly for anglophones and allophones. The idea was to make the majority population aware of our existence. We also realized that newcomers often participate in these kinds of events, so it's a first point of contact.
For instance, we participated in the popular celebration held in the Khatsahlano neighbourhood. Mr. Clarke may be familiar with it. This area in the city's west end has a lot of French-speaking newcomers, so by the time we left, we had about 50 people who had signed up to take advantage of our services. All we invested time-wise was a single day. Sometimes highly targeted efforts can prove highly successful.