You spoke of conviction, and the president's message was quite clear. He was convinced that it should extend to the entire industry, and not only to Air Canada. He made himself quite clear.
Your apparent frustration with the issue is noticeable in different activities or actions, in various reports, or in other aspects of daily life. It sometimes comes across as though internally, there's a certain culture of disgust concerning the requirement to serve people in French. This was noted when the president told us that only 17% of Canadians are francophone.