When you have thousands of employees that deal with the public, you always have to reinforce the message and you need to make sustained efforts. That is why I said earlier that there is no status quo. We keep trying.
We also understood that it is important that this be top-down, that it come from management. I'll give you an example. Every six months, we hold a meeting with all of the new managers at Air Canada. We make a presentation to them that is strictly about official languages. Even if these people are not necessarily in contact with the public, we let them know that bilingualism is important in our organization, that they must apply it in their sections and that they must be aware of it. We give them three or four simple things to do on a daily basis.
Of course, that is not a magic recipe. We have to repeat simple messages, and that is what we do.