This organization is responsible for marketing in both official languages. It therefore has a presence in France, for example, and other French-speaking countries. There have been budget cuts in recent years, however, that have greatly affected France. There are fewer resources to promote francophone products in France and very little funding for developing tourism products.
This does affects not only Francophone communities but tourism as a whole in Canada. That is why Canada lost a lot of points and slipped from the 17th to the 16th most popular tourist destination in recent years. It is because we invest very little in developing products and everything goes to marketing. Everything is done in both official languages, however, including promotion.
What Mr. Bigeau really meant is that we have big markets. Yet the French-language companies in the tourism sector are very small. We must help them to be competitive and offer products that can compete with very appealing international tourism products.
So there is a lot of work to be done in developing the products offered.