Part of my answer will be somewhat anecdotal, and I apologize for that. Perhaps we can send you more factual information at a later date.
Businesses from all sectors attend Destination Canada. We often make the mistake of automatically speaking about francophone businesses. The event is open to all businesses, whether they are in rural or urban areas. We saw businesses from the west, for example, attend Destination Canada a few years ago to hire truck drivers and heavy equipment mechanical specialists.