Truth be told, it doesn't have much of a bite. I can assure you.
It's important to understand that advertising is one thing. I used to head community newspapers and other organizations of that nature. I agree with you that the program to allocate advertising dollars is an important one. By all accounts, a rebalancing effort is under way.
Mr. Noreau, you said that Google, Netflix, Facebook, and others were taking a large chunk out of the advertising pie. Your newspaper also has a website, but is it popular enough for the government to advertise on it?
You're a private company. By the way, I'm a business person as well. That's why I am looking at this from the standpoint of a private company. If you have a successful website, I don't see why the Government of Canada wouldn't advertise there.