Yes, advertising might be one way, but it is important to understand the challenge facing the media. Some community radio stations have difficulty paying their telephone and Internet bills, renting space for the antenna tower, and a part-time employee to look after the management.
Choosing project funding in addition to the day-to-day management of community radio is not an appropriate way of resolving the situation. However, if media revenue goes directly to the radio station, and the radio station can do what it wants with it—since it is revenue that it has generated itself, basically—we have an approach that has potential.