Our situation is a bit different. For us, the digital model means that our signal is retransmitted most of the time. Our website contains community news. It provides information, on contests for instance, and so on. It's used to some degree to promote the station.
However, the fact that our signal is available on the Internet helps us to reach people we could not reach before. People who work in Fort McMurray but live in Nova Scotia can listen to their Chéticamp radio. Providing access to that is important to us, but there is a cost involved, and there is practically no advertising available.