Yes. Thank you for that question.
I'll give you a bit more background. As my colleague mentioned, at the beginning of the crisis, there was a huge demand for these products, particularly hand sanitizers. Compared to 2019, for the same period in March, demand was seven times higher; in May and June, it was 11 times higher.
I'm sure you noticed that there were no hand sanitizers, and very few surface disinfectants, on supermarket and store shelves. At the time, foreign exporters wanted to export products like these to Canada, but they were refusing to export them with bilingual labels, because they didn't have the capacity to produce them at the time.
Concurrently, many small Canadian businesses, like distilleries and breweries, changed their business model temporarily to contribute to the cause. Most of them were small enterprises that distributed locally in their neighbourhoods. We allowed these small businesses to distribute their products in the official language of their region. For example, if they happened to be in Saint-Jean-Port-Joli, they could distribute their products with French labels. If they were in a bilingual region, they had to have bilingual labels. If they were in a unilingual English region, the labels could be only in English.