I'll respond to that first and then let Ms. Boyer add what she wants to say about the promotion of French.
Several measures in Bill C‑32 address the objective of protecting and promoting French. The most significant and newest are those respecting federally regulated private businesses. The government has decided that the private sector has a role to play in protecting and promoting French. Bill C‑32 would grant Canadians the right to be served in French in federally regulated private businesses. That applies both in and outside Quebec in regions with a large francophone presence. It would also grant workers in those businesses the right to work in French. Those are some of the key measures in the bill.
Other approaches have been proposed to encourage and strengthen arts and culture, which enhance the vitality of French. So the media and agencies such as telefilm Canada, Radio-Canada and the museums would continue to be supported. Those are some key examples that come to mind in connection with expanding the place of French.