That’s a good question.
It’s difficult, especially because what allows radio groups to survive today is consolidation. As Arsenal Media is doing right now and as Bell and Cogeco have done, it’s by purchasing several radio stations in different markets that we can further develop synergy and reduce operating costs across all radio stations. That’s how we’re able to survive.
A model like ours is becoming increasingly rare, even across Canada. We’re proud to be the worthy representatives of independent radio companies. I think it’s important that there are still some, because it’s often in independence that there’s the most creativity, where we try to think outside the box.
There are also local roots. We bought stations in Quebec as citizens of Quebec. We had a vision for our stations that stemmed from a local reality. I think that’s what distinguishes what we do today from what large integrated groups do.