You will understand that our goal is to find solutions—because there isn’t just one—so commercial radio can do its job within the radio ecosystem in general, which includes community radio and CBC/Radio‑Canada’s public radio. Commercial radio has a role to play in this ecosystem.
I don’t want to scare anyone, and I don’t want to dramatize, but if we lose these broadcasters…. I understand that some of the challenges arise from the fact that, for a private company, the goal is to generate revenue. It’s a completely legitimate goal because they’ll close if they don’t generate any revenue. If they close, people will lose their jobs and the local economy will suffer the consequences.
In my opinion, we can play with the quotas of 65% French-language music or 55% during prime time and 10% for the rest. Listen to the radio on Sunday night, and you’ll hear French everywhere.
However, I want to find a way to work with you, who represent the artists, so commercial radio can remain profitable and viable and continue to be your partners.
What are the possible solutions?