Mr. Chair, may I have the remaining 30 seconds? It’s up to you, obviously.
Mr. Leclerc, thank you for being with us. It’s really very interesting.
You’re assuming that if a quota for French‑language music is imposed on platforms, it will bring people back to radio. I have doubts about that because, in the end, it’s radio consumption habits that have evolved.
I would expect today to have questions about what we should do about Tesla and the regulatory project that aims to eliminate radios in cars. It’s a place where people listen to the radio a lot.
You say there are changes in the environment. That’s exactly why the Government of Canada made the historic decision in the budget to invest $770 million in culture. It’s to reinforce the importance of culture and, of course, francophone culture.
There are 321 million francophones in the world. So there’s a market. K‑pop has truly revolutionized the world through its leadership.
We can turn the question around by asking how we can strengthen this francophone culture given that, in the current environment, French culture is in demand in the world. There is a “de‑Americanization,” if I can use that term, because American popularity is on the decline. What can we do to seize the opportunity?
I also want to talk about the community aspect, which is also part of the new environment. We’ve lost the sense of community because everyone is isolated on their little device. In that context, shouldn’t the mandate of radio evolve? Radio could be seen as a community tool. It could also benefit from everything happening in the cultural sphere. In our Quebec reality, francophone culture is important.
Let’s project ourselves. Instead of fighting against a reduction to a quota, how can we seize the opportunities that arise to enhance culture?
In that context, what could you ask from the government that is different?