Yes, I completely agree. That’s why we say that radio is a key player in our industry. We were also talking about digital migration. Earlier, someone was talking about the presence of radios in cars. That’s something we also support.
For example, in Quebec, a bill has been introduced stating that our broadcasters must be present in this new digital world and its various interfaces. This can include smart speakers or connected cars, among other things. Our radio stations must be present and promoted, including our public broadcaster and private stations, which, in accordance with their obligations, prominently showcase our music.
