Where we have platforms that are more on mass media but individualized, radio remains a tool for social synchronicity, meaning it maintains a wide reach. It continues to gather a large audience. We talked about Billie du Page earlier. We could also take the example of Roxane Bruneau, who is a bit older.
However, it can be said that it has changed the careers of many artists. It’s an acknowledgement, but it also serves as a real springboard, which other media may not necessarily provide.