I'm going to pick up on what you just mentioned.
Indeed, our government is currently saying that we have to control what we can control. Okay. Basically, you're one of the jewels in the crown of businesses. That's why there are four that have been targeted at the outset.
Air Canada has the word “Canada” in its company name. In a context where people have to be increasingly proud to be Quebeckers but also proud to be Canadian, you have a competitive advantage by having the word “Canada” in your name right now.
That being the case, in terms of this logic of valuing, shouldn't you reinforce this culture and these values? It shouldn't be out of obligation or for the pleasure of responding to a francophone that services offer both official languages. Instead, French should be even more prominent from the very first contact to promote our two official languages to all travellers who come to Canada or whom you take abroad.
Isn't this an opportunity for your company to stand out from the competition and see this as a risk and a cost, since you're already very efficient?