I would add that there's another dimension. What's the equivalent in the Quebec environment? The Charter of the French Language provides for a judicial system, that is, appearing before a judge. Those aren't administrative penalties, as the federal government is proposing. In that case, the maximum amount is $30,000. There are distinctions to be made, but, on the face of it, that amount can go as high as $30,000. However, as I told you, there are exceptions in cases of repeat offences and so on.
An amount of around $25,000 seemed consistent with what's being done in Quebec. However, the regulations provide for an amount of $50,000. According to statistics from the Office québécois de la langue française, or OQLF, very few fines have been issued in the past five or six years, and the amounts have been around $2,000.