You gave examples, but just as a consumer, I went on Google to visit WestJet's website. However, I didn't even have the option to see the French version.
You said that you'd taken many steps. However, since you want to develop a market, may I offer a small piece of advice? Your website should perhaps be in both English and French. Do you know what I mean?
Is that a mistake?
You changed the menus on the plane, but if there are no guests to read the menu, the marketing doesn't serve much purpose. Do you understand?
Is the francophone market that important to you?