I don't really know the intentions of private businesses, but what I do know is that the Use of French in Federally Regulated Private Businesses Act will apply, and companies will have the choice, either to remain subject to the charter or to comply with the obligations under the Use of French in Federally Regulated Private Businesses Act.
Either way, I think the objective will be the same: to strengthen French-language services everywhere in regions with a strong francophone presence, particularly in Quebec.