We see it as a competitive advantage, and it is something we offer with great pride.
We know Canadians want to be served in the official language of their choice. We believe this is good for our business and that our customers appreciate it.
That's why we want to continue to do it: It will increase customer satisfaction, and with customer satisfaction comes more demand, which is obviously good for our company. We want Canadians to be proud of what we do, and this is part of it.