It's about money. I think we're so busy surviving that we have trouble communicating the added value of the francophonie. It's a bit of a marketing problem: Marketing is expensive, and we don't have the money for it.
When I talk about marketing, I'm just talking about communicating the facts to the entire population. I'm sure that if Canadians who aren't yet convinced understood the merits and benefits of having both languages, particularly the wealth they provide, we wouldn't be here. However, who has the time and the money to do that? I think that's the issue.