Yes, you're absolutely right. There's a reluctance around reporting out that information. It's very private. It's what you're making, and no one wants to share that. It makes people very uncomfortable, but if you report out in terms of averages and bands, then yes, companies can benchmark themselves against the other averages, and that's what we also recommend.
Earlier you mentioned that what gets measured gets done, and I think that it helps to have these kinds of transparency laws and have those requirements to put out averages.