There were two perspectives here. One is that there is a review being done on campaigns. The decision to go with the independent external reviewer is anchored in a dollar threshold—a $500,000 campaign goes to an external review.
We are of the view, especially in these days with technology and other means of delivering campaigns in a cheaper way, that other limits such as topics of the campaign and the size of the audience, the reach, should be considered.
After a few years of having the mechanism in place, we made the recommendation that it may be time to reflect on adjusting that criterion.
The second perspective is the review being done internally or externally. There was not enough documentation for us to be able to assess the rigour with which the assessment was done. Internally or externally, there was basically no file for us to review.