There are a couple of different things. We do very much appreciate the review from the Auditor General, pointing us to the need to re-evaluate thresholds and make sure those thresholds are appropriate. It is not necessarily that digital advertising is cheaper. Digital advertising provides a reach but it is actually priced. There is a market, and it is my personal view that there's no free lunch in advertising or anything else.
The market clears and the market is adjusting, so expenditures, whether digital or traditional, remain expenditures on advertising. They are a reliable mechanism in understanding the core criteria associated with audience reach, which is essentially what it costs to purchase eyeballs or ears, or the ability to project content. That's consistent across digital and non-digital media, this ability of markets to equilibriate and determine the appropriate pricing of other elements.
However, in some respects, digital may require and may promote the use of smaller bundles of advertising in a more agile way. Because of that, it does make sense to lower the threshold, and our review determined that lowering it to $250,000 is required to make sure that we continue to capture 80% of all advertising directly and have it go through an external review process.