It is, absolutely. The challenge--this is the next point I was going to make--is that there are some families who would like to have attention on their loved ones, but those victims may not be the ones who make the news very well.
For instance, a family might want to talk about their case--maybe they feel there's an injustice, or their loved one is missing--but if their case is just not very “sexy”, they're not going to get a lot of media attention the way a lot of the serial killer cases might.
That can be damaging to families as well, because we're actually choosing which victims are more important.