From the Alberta perspective, that's very true. It is a challenge for us to get members to some of our more northern and isolated spots. Some of it might have to do with a person's desire for a certain type of lifestyle, but also a big factor is that a lot of these members are married and their spouses have careers themselves. Sometimes it's just a lack of opportunities for their spouses in those communities.
We try to be creative and we try to create incentives. You will see, on average, a more junior membership in the north than you will in the south for primarily those reasons. It is a challenge for us, and we do try to manage it as best we can.