Yes, I think so.
For example, I will give you a situation in Ottawa, where the Senators coach's daughter, Daron, committed suicide. When this became public—it was very good that the parents were brave enough to make it public—what happened was amazing. We were trying to figure out what to do with this problem, but the kids in the schools mobilized en masse. They were tweeting each other, having Facebook pages, doing fundraising, talking to each other, and becoming very aware and starting to discuss the issue of suicide, which had been very silent.
It raised awareness, and through that awareness I think we will save quite a few people—not everybody, but I think increasing awareness and reducing stigma have a very positive impact.