One of the things we found is that a criminal prohibition was not deterring our kids. We think information will be far more effective. It has to be information that's credible and comes from a credible source, and that's usually their peers, their teachers, their parents and their doctors.
We have been working really diligently to get information out so that young people know the risks that cannabis can present to them. There are significant health risks, but there were also very significant social risks.
I want to clarify this, because I often hear people questioning how this would work. Previous to October 17, if the police encountered a young person on the street using cannabis, they had two choices: they could do nothing or they could charge them criminally. The criminal charge has an enormous impact on that kid's whole life, so a lot of the police were choosing to do nothing.
Today, as a result of the implementation of the new regulations, in every part of this country the police can seize the drug, issue a ticket and administer a fine to take effective enforcement action. That's exactly what the police begged the government of the day in 2013 to make available to them; unfortunately, there was no will at the time. We've now given the police the tools to deal with those kids in a far more proportional way. It's going to create better outcomes for our kids, both to protect their health and to protect their social outcomes.