In our discussions, and the discussions I've had with numerous companies' C-suites or boards of directors, it's very much about the reputational damage. It's hard for them to calculate the cost of that. We certainly saw reputational damage in some of the larger U.S. breaches. I think the key thing for us is that—you're right—the equipment we're buying does not come secure by default. It's very poorly built, and that's getting worse with the Internet of things. That's a dynamic that we have to change, and we're encouraging industry to ask for security to be built in. They shouldn't have to pay extra. There are security features that should come in as part of any piece of equipment.
On January 30th, 2019. See this statement in context.