I think what we often focus on is the end result. That, of course, is the unfortunate situation where we look at a suicide or loss of life.
While we're looking at some of the five pillars that Mr. Marks mentioned...it's developing that overall strategy and plan. As well as the absolute necessity of dealing with the treatment aspect of those who are either under presumptive legislation and/or defined as “suffering from PTSD”, it's also the bigger picture of education, prevention, and programming that can get to the front end of things.
You talked about educating a cross-section of Canadians. We have to continue to educate people. Social media...and every aspect of media components related to mental illness or occupational stress injury are in numerous places in social media, daily papers. Part of that education in changing the narrative will help deal with understanding that advisory role you're talking about.