I don't think even MADD would say that stiffer penalties are what we need. We have stiffened the penalties repeatedly over the years, from a $300 fine for a first offence to putting people in jail for a second and third offence. The penalties are high by the time you add what your insurance is going to do to you, etc. I don't think anyone coming before this committee will argue that the only thing you need to do is raise penalties. Penalties are high and people are still willing to take their chances.
As for education, I happened to be at MADD's annual general meeting last weekend and I saw their latest movie. It's 15 minutes long, and it's going to go into something like 2,000 high schools thanks to the LCBO—it's raising money for MADD—to bring this message to the students. That's a vital part as well.