It's a good question. I am involved in some media work with public affairs, and from what I understand from my personal experience, they're very good, first of all, at vetting interviews that they think we should do and interviews that we should stay away from, ones that might lead to glorify the issue more and not really put the issue in the right perspective. That's one thing I know they're very good at doing.
The other thing is that when we do prepare for these media interviews, we really think carefully about how we do want to promote, understand, and educate on the issue of PTSD, or mental illness and suicides. Obviously we don't know the individual cases. We really need to be careful with that. We really just explain some of the relationship between mental illness and suicides. We also talk about areas in which we can improve and prevent, and really focus on evidence-based treatment for people who really need help to access appropriate care.