Absolutely. Thank you for that question.
To answer the question, I'm going to address a couple of points that came up just before.
One of the points was why Canada is lagging in patents and trademarks.
The answer to that lies in how many large pharmaceutical and/or high-tech firms we have in this country. The U.S. and Japan—the U.S., especially—have a very large number of high-tech firms like Google, Apple and Facebook. These are your drivers of patents. Trademarks come because you're pushing out new products. The pharmaceutical folks and high tech are always pushing out new products. You will see a large number of trademark applications.
The reason why Canada is lagging is that we don't have large pharmaceutical or high-tech firms in this country. We have some decent ones, such as OpenText, for example, but in the past, we had Nortel and BlackBerry, which were driving a lot of that. We don't have that now.
To come to your question now directly, what is the U.S. doing that's giving it such high returns?
I think they are investing in early stage innovation more effectively than we are. This goes to the three recommendations. The U.S., I mentioned, has these SBIR and STTR programs. Both of those programs can be applied for not just by small businesses within the United States but also by universities. You can take researchers out of the university or the national labs, and they can go and run a start-up and get funded through these programs for two years to get the start-up and the prototype to a level that might attract VC investment.
By doing lots of this consistently over time, they have created a pipeline of innovation. That's what eventually ends up giving the long-run advantage.
In our case, we don't have such a program in Canada. In fact, when we put forward these programs, we try to section universities and research, education and commercialization into different buckets. We have to start to put these three together to make sure that all three have the ability to work synergistically.