Being more protective of IP is kind of like raising rent for the homeless. You can't protect something you don't have. The issue is that those who have a lot come to Canada and say it's raised protections so that we pay them more rent. They create a false myth that higher rents will catalyze more creation of intangible assets in Canada, and that's hokum.
The best thing for Canada is to lower protections, because we're an IP popper. Unfortunately, we've signed into treaties that have locked these in for decades to come. We have to play for the train we're in and, fundamentally, play the game that everyone else is playing. I don't think we have the opportunity to take these down. We've signed in extremely high provisions in the USMCA, the TPP, the TRIPS provisions and CETA, so this is the realm, whether we like it or not for decades to come.
All my recommendations are not to change the system, because we've locked into it; they're how to play better within the system. I reiterate that we should have done this 40 years ago, but let's get going now.