Thank you for the question, Dr. Cannings. I'm a huge fan, by the way.
I'm very glad you asked that question. I always try to keep my interactions positive, and I try to give information in a positive way. Objectively, we've had many meetings with ECCC, and in the beginning, I think they were quite friendly. ECCC was looking to collect information, so we provided information from peer-reviewed studies on how these products fared in different jurisdictions. We even gave ECCC the local jurisdiction, where the City of Calgary confirmed that these products do degrade and become compost in the facility.
Their first concern was that it doesn't work. It's not that we're claiming something that's not true. We went to the local facility, and we asked, “Why don't you test this?” We've tested it ourselves in independent labs under ISO 17088, which is ASTM D6400. That's the standard for the degradability of compostable plastics or compostable polymers. We proved that, and then they came back to say.... I believe the word they used was “optics”, because they told us they were still going to go ahead and do this.
I said, “I'm guessing you have a green bin at home. Do you line it with something?” The answer was, “Yes, I go to the shelf and I buy a compostable Glad bag from Safeway or a supermarket.” I said, “These are exactly the same thing. There's not any difference between them.” The only difference is that there are handles on ours, which make it easier for the consumer to put them in the little bins. That is why a lot of people in Calgary were quite upset when it was banned. It's because instead of paying 30¢ for a Glad bag off the shelf, people could pay 10¢ at Calgary Co-op or any of our partner stores and grab them for way less and then reuse them as a bin liner at home.
I then try to—