Thank you.
I know there are different approaches, depending on who your audience is and where you're directing this. For members of the general public, it's a matter of increasing the trust in science.
One of the big challenges we see as well is those who willingly promote misinformation in science. South of our border, there is a very highly placed person in the health administration telling people that Tylenol in pregnancy causes autism, and he has been very influential in damaging people's trust in science and vaccinations.
How do we deal with these people who are knowingly and actively promoting, whether it's for financial gain or a political objective, this disinformation that is decreasing trust in science?