With respect to some of the examples you gave about Tylenol and pregnancy, I would just say that people who are not qualified to give medical advice should not give medical advice. We need to make sure that the population knows the credentials of those giving advice. That's one thing.
Going back to what you said about the community and adjusting the approach depending on who we're talking to, I think we need to broaden our work to have leaders who are respected in their communities be part of the conversation. It's critically important. The data shows that people who distrust vaccines, for example, distrust other things that government and other institutions do or say as well. It's something that needs to be dealt with seriously and rigorously.