I think we have to look at being brilliant at the basics. We're seeing all the headlines about the exquisite systems and the foreign primes coming into the country. Give us a shot. Give companies like Wuxly a chance to compete. Let's turn Canadian companies, SMEs, into primes. Let's look at categories in which we can be the best.
Like a Swiss watch or an Italian suit, there's something special about Canadian-made outerwear. Look at the brands, at the civilian level, that have made it over the years. A lot of the impetus came from military times, and they brought great wealth, jobs and security to the country. Clothing and gear are super important. Let's look at that now.