It was decided by the department several years ago to create a champion—in fact, it was before I arrived—and to engage in this process. To generate change in a large organization, you do need a champion. In practical terms, I have an executive committee of nine ADMs and eight general directors who are all senior officials at an EX-4 or EX-5 level. Each one of them is a champion of something, such as a change initiative.
Given that our greatest capacity to make a difference was in the tax policy branch, the general director of the tax policy branch was asked to lead on this. The current champion, who has just joined us, is also actively working in the tax policy branch. Their job is to make sure we broaden that message.
In the coming year, I will probably shuffle my champions and put some enthusiasm and accountability outside of that branch, in order to take further steps. The driver is the whole organization, but someone senior enough to make a difference.