For road safety and injury prevention, you really have to look at a systems approach. One of the reasons we focus on car seats in Canada is because we have well-developed road infrastructure and we have very strong public policy to support road safety initiatives and injury prevention in particular.
In developing countries, they often lack road safety infrastructure, road safety policy, and trauma care as well. If you have policies against five people riding on a scooter, then many of the injuries that come with those scooter accidents decline rapidly, as we saw in Canada in 1977 with the seat belt legislation.
It's a complex problem. You need a very comprehensive strategy at the system level to get the policy in place and the road infrastructure issues started to be addressed.
I would advocate a partnership with existing groups, such as the Global Road Safety Partnership, which is affiliated with the Red Cross, because they're in these developing countries looking at each of those major issues.
Again, each country has different issues, but you would really have to address each of those four large levels of the system in order to make the impact.